The Heineken Experience in Amsterdam

The Heineken Experience, located in Amsterdam, is one of the most iconic beer-related attractions globally, drawing millions of visitors annually with its engaging and immersive exploration of the renowned Dutch brewing legacy.

Immerse yourself in the world of premium Dutch beer with the Heineken Experience in Amsterdam. This unique attraction, housed in the original Heineken brewery, offers a fascinating journey through the brand’s rich history and brewing processes. With interactive exhibits, tasting sessions, and the chance to ‘brew’ your own beer, you’ll live the Heineken brand in a way you’ve never experienced before.

A visit to the Heineken Experience is more than a tour; it’s a story of heritage, craftsmanship, and the world-famous Heineken legacy.

A fine beer may be judged with only one sip, but it’s better to be thoroughly sure.

~ Czech Proverb

What to Expect

Experience the Heineken Experience by taking a virtual tour and see the beauty the museum has to offer. 

Explore the captivating Heineken Experience by browsing through the Image Gallery. This exclusive peek provides a glimpse of the exciting adventures that await you, allowing you to get a sense of what to expect before you even step foot in the door.

So why not take advantage of this incredible opportunity to prepare yourself for an experience like no other?

Book Tickets Online

Please Note: You must be 18 or older to enter the Heineken Experience. Minors accompanied by an adult are also not allowed inside the Experience.

Securing tickets for the Heineken Experience requires planning, as booking in advance is essential due to high demand. is a reliable platform that offers entry tickets and additional packages for a unique experience. It provides options such as skip-the-line tickets, guided tours, or combination deals that include visits to other iconic Amsterdam landmarks.

Alternatively, is another excellent platform for securing your tickets. In addition to standard access, GetYourGuide offers comprehensive packages like private tours, bundled sightseeing passes, or even a canal cruise around Amsterdam for a holistic Dutch experience.

Finally, you can directly book through the official Heineken Experience website.

Getting There

Use the Google Maps below to get directions for driving, public transit, walking, ride-sharing, cycling, flight, or motorcycle from your current location to the Heineken Experience. You can also use the map to explore the surrounding areas to find something interesting.

Contacts Details

If you have any questions, please do not hesitate to contact the Heineken Experience.

Telefoon: +31 (0)20 721 5300

Heineken Experience
Stadhouderskade 78
1072 AE Amsterdam
The Netherlands

Opening Hours:
The Heineken Experience is open year-round, just like the city of Amsterdam! Please check the official website for more details, since opening hours may vary on public holidays.

  • Daily open from 10:30 to 21:00.

Milk is for babies. When you grow up
you have to drink beer.

Arnold Schwarzenegger

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